The Croner Marketing Rewards survey 2013 has revealed the average marketing salaries with Marketing Director’s receiving £77,125, plus bonuses and let’s not forget the overheads, cars, sick pay, holiday pay.
Author Archive for: We Are Circle
About We Are Circle
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Entries by We Are Circle
Great article in the Huddersfield Examiner’s Kirklees Business News on the work we have completed for Chantry Kitchens. Read about it here.
Read the full case study here
Having Laura on board as our marketing director has transformed the way we market Chantry Kitchens. We now have the right strategy in place and a brand, imagery, website, brochure, stationery and signage that communicate our strengths, all aimed at a clear target market. Laura does everything a full time marketing director would do from […]
Choosing Circle to develop our marketing strategy was the best decision we could have made. Laura quickly gathered key internal, customer and competitive insights. She was able to translate this into a meaningful growth strategy, new positioning, brand strategy, promotional plan and full action plan. She crafted marketing messages that now really communicate what makes […]
Anyone who has worked with me will know I spend a lot of time creating powerful marketing messages. One of my biggest bugbears in copy is the overuse of capitals or Title Case. There is a trend in business writing to turn words into capitals, making the word sound ever so important. The problem is, […]
One of my friends has this great phrase “buy cheap, buy twice”. I got to thinking about it recently when I chose a cheap (well cheaper) brand. A few months later, I inevitably trudged back to the shops to purchase the number one, expensive brand. That phrase has been rattling around my head ever since. […]
So a brand new year is upon us. If like me, you start every year with a few resolutions, why not apply this same principle to your business. Unlike the personal ones like ‘go to the gym five times a week’ and ‘give up chocolate’ (pah, like that’s ever going to happen) – why not […]
It all started with the words “I think we need a new logo”. Which meant all the stationery had to be changed. And the business cards, the email footers, signage,merchandise materials and of course the website, which we already knew needed a makeover. In all the hundreds of decisions that these changes required, the best […]
Studies show that your brand colour influences 60-80% of a buyers purchasing decision. Take a look at this info-graphic and see what your colours say about your brand. Take a look.